About The baker


This was from our 1 Year Anniversary in January 2017 ♡

Welcome to my Bake Shop! My name is Jess Fogerty and I am the founder and head baker here at Guilty Pleasures Bake Shop. I am a self taught baker with an extreme passion for my work. I grew up baking with my mom (as most of us do) and started helping my Grandma every Halloween and Christmas making homemade gingerbread houses (we made haunted houses for Halloween) for family parties and we also donated to schools! In 2011 I started making my Peanut Butter Cups and selling them at school to raise money for a war that was taking place in the Congo. I started noticing the reaction I was getting from my peers and teachers and I realized that I loved baking for people other than my family. From that point forward I knew that I wanted to own my very own bakery. My life dream was to one day open up a shop on Main Street USA in Disneyland... but that is a little far fetched, don't you think? That dream is still a goal of mine. In the meantime I am 100% happy to be serving up sweets right here in the Bay Area. Although I am considered "self taught," I have taken many classes (here in the Bay Area and in Italy) and am always willing to learn! I love what I do. I love seeing people's reactions to my creations. I love knowing that because of my treats I have made someone's day a little sweeter, even if it is just for a moment. ♡